Graphic design is a form of content used to pass out information and draw attention through billboards, flyers, handbills, etc.
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Given its high demand and usage, some graphic mistakes in some of these works need to be avoided, which are highlighted and explained below.
1. TOO MANY TEXT ELEMENTS.
A good and attractive graphic design should contain a moderate level of text characters which is the vital information needed.
Some graphic designs have too many text characters, which can be confusing and cumbersome for a viewer to digest.
Having a moderate number of characters will make it easy for the information to stick when seen.
2. TOO MANY USE OF COLORS.
Imagine seeing someone with clothes of different colors like a green cap, white shirt, blue belt, brown suit, red wristwatch, and black shoes. Too many colors for one person in clothing is very unattractive.
That is the same thing that happens when a graphic design contains too many colors. It is an initial put-off that won’t attract you to read the information it provides.
That’s why it’s good to have brand colors that are not many.
3. WRONG COLOR COMBINATION.
For graphic designs, it’s not just choosing the number of colors to use. It’s also using the right combination of colors.
Using a full color as a background for a text with a full-color font won’t make the graphic image attractive. The shade/color contrast of the background colors must match that of the text color to make it bright to read.
4. SEQUENCE DISORDER IN INFORMATION.
Graphic design isn’t just about colors and elements, and it’s also about information. And when giving out information on your design, it must follow a certain sequential order.
There has to be a sequential order of information while creating a design. The event, the theme of the event, picture of the host, venue, date, and time of the event. This sequence makes it look orderly and follows the introduction, body, and conclusion pattern.
5. WRONG POSITIONING OF ELEMENTS.
Like it is cited in the third mistake above, having the picture of the host of a virtual event at the bottom right of the flier is a wrong position of a design element.
Depending on the type of design, certain elements have certain strategic positions. A good designer should know this and apply it accordingly.
6. TOO MUCH INFORMATION.
If you are asked when your next event is taking place, and you answer by stating the venue of the event, the time, the date, the speakers, a brief bio of each speaker, the profession of each speaker, etc.
Aren’t you giving too much (unnecessary) information? That is also what plays in the mind of anyone who sees a design that contains too much text way beyond the information needed.
Too much information shows the designer’s lack of creativity and skills. Like earlier stated, the less the information, the easier it sticks.