Billboard Us Twittershawbloomberg: Billboard will publish a ranking of the most popular songs in the US based on Twitter conversations and it will be updated daily. This is the beginning of Billboard’s ‘Twitter Real-Time Charts’ project which was created to better represent how people are interacting with music at any given moment. Additionally, Billboard has partnered with Twitter in order to provide aggregated trending data and metrics for all users on Twitter. The new Twitter real-time charts will begin to roll out on November 2 and this follows the debut of the first Twitter charts at #1 songs on July 30.
The “Twitter Real Time” charts are a result of an agreement between Billboard, Twitter and Nielsen Music. From now on, each day’s top 20 songs will be based solely on actual digital interactions from fans using Twitter, including retweets, favorites and replies. This approach is more accurate because there’s no sampling bias from radio airplay or soundscan sales. Based on conversations happening at that moment, tweets from fans can be used to determine the true popularity of songs on YouTube, Facebook and the radio.
“The shift from radio to digital has been dramatic,” Billboard Editor in Chief John Amato says. “The most popular ways of discovering music today have changed drastically, and we are dedicated to measuring all those changes accurately. These charts will be updated daily, and we’ll continue to work with Twitter, Nielsen Music and other sources as new ways of discovering music evolve.”
Twitter Real-Time Charts on Twitter
The first Billboard “Twitter Real-Time Charts” will come out Monday, Nov. 2, when fans start to vote on which songs will top the chart; it will be based entirely on the conversations happening via Twitter. The song that is most tweeted about each day from 8 a.m. ET until midnight will rank at #1. The chart will be updated daily, starting at 8 a.m. ET each morning, with the exception of weekends when it’ll be updated on Friday evenings.
Songwriters & Artists
With Billboard’s new Twitter Real-Time Charts, songwriters and artists will reach their fans and get feedback in real time via Twitter. This will enable artists to learn of new fans through social media sites like Twitter and Facebook, giving them the opportunity to connect with their audience in different ways.
“It is exciting to see Billboard incorporate Twitter into their charts, and we’re thrilled that the new charts will be driven by conversation,” Twitter Director of Media Partnerships David Karp says. “Billboard’s new charts will help highlight artists and songs that are resonating on Twitter day in and day out.”
Billboard’s “Twitter Real-Time Charts” are part of the magazine’s ongoing digital initiative, including the recently launched Billboard.biz, the recently redesigned Billboard.com and the forthcoming Billboard Next music industry conference.
