How Community Audigent Uniteacirisanobillboard: Platforms like Spotify and tools like Community, Audigent, and Unitea help artists find their superfans and target them for monetization opportunities.
It’s true what they say: the more you put in, the more you’ll get out. However, in order to thrive in today’s streaming music market as a musician or band of any kind, it is important to make smart moves to turn your superfans into brand ambassadors by offering them discounts on your merchandise when they share their personal information with you.
If you’re already doing this with your fans and getting some great results, it’s time to consider taking that one step further by adding a platform like Spotify to your strategy.
While other platforms may leave you trying to repeat the same tactics as every other artist, Spotify is different. They are constantly researching and tweaking their service to best meet the demands of their users. And right now, they have one of the best group buying programs in the music industry – and it just got even better.
Spotify recently made a big announcement and is introducing Spotify Select, a new pay-what-you-want tier for premium albums and music videos that will be available on mobile and Amazon customers’ devices. The best part about this new tier is that the customer will choose what amount they want to pay, or even nothing at all if they’re unable to afford purchasing your album – but the key word is “choose.”
Spotify has released two promotional videos showcasing artists with top performing songs using their new service. The first video features Taylor Swift, one of the most popular artists in the world right now.
This has some top performers like Swift excited. Why? Because she is getting paid out of the $12.99 per month paid tier and she wouldn’t have had access to this kind of promotion before Spotify Select was introduced.
The second promotional video features BØRNS and his single “Electric Love.
This video was released in conjunction with Unitea, a music intelligence platform which provides analytics on users that help artists figure out when they should act upon the data they collect. Unitea gives artists insights on who their fans are and what they’re doing to get their attention.
We live in an era where everyone is trying to monetize fan-based relationships, and Spotify has perfected the art of finding and turning your superfans into paying customers – it’s simple: make them feel like VIPs.
Spotify’s new platform helps artists create a direct line of communication with fans and gives them more time to focus on creating amazing content.
The fact is, if you’re not using Spotify to further your career and bring in more money, you’re missing out. With Spotify’s new program, you can reach the right people with the right message at the right time, and all of these features are available to artists through Community.
Community is Spotify’s social network platform. You can communicate with your fans, browse their personal playlists, see who’s listening to what, and more. It’s an awesome platform that can help you find new artists to promote and build a relationship with them early on so they’re ready to work with you when you’re ready.
Unitea allows you to create campaigns that update every time a certain person uses the service.