Building a smart structure for your website is essential to its success. While many building blocks go into constructing a successful website – from content creation to on-page SEO optimisation, your site must use optimised server pages and CSS coding.
It is no secret that consumers increasingly turn to their mobile devices for browsing the web and interacting with brands. For example, an annual insights report showed that a whopping 75% of internet users own a smartphone and spend more time on their mobiles than desktops. Simply put, you need to control your clients’ experience on mobile devices to stand out from competitors. How do you do that?
This provides users with more relevant content than standard static pages would do, but it also comes at a cost – namely, page loading times.
The average mobile page load time is approximately 27.3 seconds, 50% longer than the average desktop page load time. This is a massive problem for both users and businesses.
Users are frustrated by slow page loads and might not return to your site. Businesses lose revenue when users leave their sites before completing a purchase or sign-up process.
Page loading speed has become a significant factor in search engine rankings. The more your website loads, the better it will perform in search results.
The result of slow page load times is an increase in bounce rate — the percentage of visitors who leave your site after viewing only one page. A high bounce rate signals to Google that you’re not providing relevant content, which can negatively impact your search rankings.
This means setting up your site so that content is loaded in the correct order and only when needed. This includes:
Reducing the number of HTTP requests by combining resources (e.g., images, scripts, stylesheets) into one or even a few files. This makes your pages load faster since less time is spent making requests, waiting for them to transfer and being processed by the browser. The fewer files there are to download, the less time it’ll take to load them all — especially if they’re large, like images or videos.
Minification removes unnecessary characters from code to reduce its size without affecting its functionality (aka “uglifying”).
Compression is about converting files into smaller formats like ZIP archives or PNGs that can be sent over HTTP connections more efficiently than uncompressed files. Distributing means moving these resources from our servers onto CDNs (Content Delivery Networks) that are closer to users geographically, so their downloads are faster too!
Mobile pages are notorious for taking a long time to load. According to Google, 53% of mobile users abandon a site that takes more than 3 seconds to load.
The solution to this problem is simple: reduce the number of requests needed by using asynchronous requests.