Tuesday, May 30, 2023

How to Optimize Images for Better Performance of Your Website?

In digital business, your website is the platform that educates the audience about your services, products, and qualities. 

It is just like the physical outlet of a brand. Therefore, when you start doing business digitally, you must create a high-quality site with optimum speed. 

Additionally, you should upload optimized content on your platform. These things will help you bring traffic to your sites, thus more conversions and sales. 

Of course, many factors are crucial in making your site supreme, like design, outlook, speed, content, and image quality. 

But, in this blog post, we will discuss how you can optimize your website’s images to improve its performance.

Methods to Optimize Website Images 

Web audience gets greatly influenced by two things of a brand, i.e., the site’s speed and image excellence. Both elements are incredibly interlinked. 

If your images are optimized, your site performance will improve, and vice versa. 

Optimized photos mean something other than that you craft high-resolution pictures. 

Instead, these are pictures with a delicate balance between image size and quality. 

Following are some techniques that can help you in image optimization to make your site performance better

Ensure You are Using Optimum Image Sizes

Some people emphasize so much on image resolution so that they exceed the image file size limit. 

As a result, when they upload a high-sized image on their site, it starts working slowly because heavy files take extra time to get loaded. 

Therefore, it is good to take assistance from the image compression method to achieve a good balance in the image dimensions. 

Consequently, the quality of your images would stay intact with a considerable loss in the image file size. 

Therefore, it will help you get good results.

Image compression is a relatively easy thing to do. Various online tools available on different sites can quickly help you get your images in an optimized size with an acceptable appearance. 

Using such an image compressor, you can compress image size online. The best thing about this method is that you don’t have to do much of the work manually. 

 Instead, you land on the web page of such a facility, add your image in the file section and click the file compression option. As a result, you get your picture compressed in a blink of an eye. 

Additionally, you can perform two types of compression using this technique, lossy and lossless compression.

Lossy compression helps you shorten the file size to a reasonable amount with a clear difference in the appearance of the original and compressed photos. 

On the other hand, lossless compression makes your file size smaller to a small extent, with little difference in the formation of actual and compressed images. 

However, the compression type you should apply to an image depends on the image’s outlook. For example, if an image is full of colors, then lossy compression works well, but if an image is transparent with lesser colors, you should apply lossless compression.

Select Right Format as Per Image Type

Another vital factor in image optimization is selecting a suitable image format. 

You can only upload some photos in a similar format because the format affects the image file size. 

For example, if you upload all the images in JPG format, your image appearance may get compromised in some photos. As a result, the audience will need help understanding your message. 

Similarly, if you upload all the images in PNG format, then the file size of some pictures might get more significant than the recommended one. 

Thus, your site will run slowly due to the extra burden. 

Therefore, you must pick the proper format according to the images’ nature. 

For example, choosing a lossless PNG format is better if you are uploading vector drawings or computer-generated images. And if you want to upload JPG format images, first get them in the progressive mode because they work well for multi-color images. 

Because this way, they will get loaded layer by layer, giving an excellent visual presentation, instead of getting loaded instantly, which could affect the image’s appearance. 

Add Appropriate Tags and Caption

It is another excellent practice that can affect your site performance. If your uploaded images have suitable tags and captions with the right integrated keywords, they can help you in search engine optimization (SEO). 

Moreover, the captions attached to different images help the audience better comprehend an argument effectively. 

As a result, users visit your site more often than not to read quality content, which brings more conversions and readability and helps increase your reach on the web.


Images attract users more than textual nowadays. They prefer to look at pictures to understand your purpose instead of reading lengthy articles. Therefore, you must maintain the quality and selection of your images for your site to facilitate your content. 

These are some practical approaches you can adopt to get optimized images. This article will significantly help once you start working on any site.