Understanding the Importance of Web Accessibility and How it Impacts Marketing


When Tim Berners Lee invented the World Wide Web (www) he had anticipated the challenges of accessibility to the web and had cautioned the world about it as simply as he could. He said, “The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect” of the web. 

Access to the web can mean a lot of things more than what we normally perceive, which is internet connectivity. The objective of web accessibility is also to help users to perceive, understand, navigate and interact with the web. 

We often use the term internet rather loosely to mean what is actually the World Wide Web. The two are quite different from each other as chalk is different from cheese. 

While the internet is physical connectivity infrastructure, the web is basically a process of navigating the internet. 

While working on their marketing strategies, businesses must consider as many challenges to web accessibility that their audience may face. 

This could be anything from non-availability of the necessary device to inadequacies in the device as well as slow internet connections. 

These are basically external factors affecting web accessibility. There can also be many internal factors that may affect web accessibility. 

It could be the way you write your meta tag content, the speed at which your web page loads, or the ease with which your website can be navigated. 

An open-source and equal opportunity platform 

The primary objective of having a website is to ensure that all segments of your audience have no problems accessing your web content. 

You should draw up a plan to remove all the obstacles and challenges to accessibility that your website is likely to present to your audience and other visitors. 

Ask around, “Is there any quality agency for digital marketing near me that can create a website that is easy to access and engage with?” 

Loading of a webpage is a major problem with a lot of websites and in many cases, it is due more to faulty design rather than bandwidth or internet connectivity issues. 

Specific areas of web content that impact accessibility 

When you hire the services of a digital marketing agency in Arizona or elsewhere, it is important that you also invest some time in understanding web accessibility. 

You need to know what you want and set your priorities in this matter. It’s your business and it’s your audience that could get affected if things don’t work out as you wanted. 

Begin with the size of the fonts in normal text and choose the contrast in a way that is easy to read. The color of the page background, as well as the design grid, should not hurt the eyes. 

Web accessibility also means providing as much of the content you indicated in your meta description, as possible and not diverting the reader in another direction.  

You need to hire digital marketers who comply with accessibility norms and also come up with a well-designed website with high-quality content that your audience is keen to read.

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